Tommy Hilfiger acquires Karl Lagerfeld trademarks.
Tommy Hilfiger, the luxury clothing brand, has acquired the Karl Lagerfeld trademarks. The company aims to expand its brands and presence in the premium clothing market.
Tommy Hilfiger, the luxury clothing brand, has acquired the Karl Lagerfeld trademarks. The company aims to expand its brands and presence in the premium clothing market.
Virgin Radio has linked up with Ask Jeeves to create a bespoke Virgin-branded toolbar that can be downloaded from the radio station’s website. The internet is of particular interest to Virgin because increasing numbers of people around the world are listening to radio stations online, rather than through conventional broadcasts. Virgin, which is owned by […]
Never has ‘All that, for less than the price of a cappuccino’ been more truly said of a newspaper than in the case of Standard Lite, the new London freesheet. Indeed, this metaphor may well have coloured the imagination of Evening Standard boss Mike Anderson as he described the Standard Lite as ‘a news snack. […]
Microsoft has launched a new version of its MSN Toolbar in the US. It has a built-in search facility that lets PC users find files on their own computers in the same way they can search the internet for information. A global roll-out is planned for next year. The toolbar – the area at the […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.