Tommy Hilfiger acquires Karl Lagerfeld trademarks.
Marketing WeekTommy Hilfiger, the luxury clothing brand, has acquired the Karl Lagerfeld trademarks. The company aims to expand its brands and presence in the premium clothing market.
Tommy Hilfiger, the luxury clothing brand, has acquired the Karl Lagerfeld trademarks. The company aims to expand its brands and presence in the premium clothing market.
While all of us like a good bargain, we also like to feel nurtured and loved. If we’re not, we are likely to move from brand to brand (“Keeping ’em keen”, MW last week). Maintaining customer loyalty is, therefore, one of the greatest challenges facing today’s marketers. Of course, customer acquisition is important, and many […]
As it becomes easier to skip breaks, advertisers and owners need to find new routes to viewers. Sponsorship is set for a starring role, says Adam Bishop
Online gaming website Pokerstars is looking for its first European marketing director, who will take charge of the business’s expansion plans. The company plans a raft of pan-European advertising initiatives next year to increase brand awareness. The push will take in television, print and radio activity. Pokerstars is also looking at a range of sponsorship […]
Enterprise IG has recruited former Volvo marketing chief Craig Fabian as head of brand engagement at its UK offices. The appointment is part of a raft of management changes at the WPP Group-owned brand and design agency, which also sees former Financial Times senior editor Alan Brew appointed worldwide president, with responsibility for marketing and […]
While some in the marketing world, such as Sir Ridley Scott, use their advertising background as a launchpad for a glittering career in Hollywood, others opt for a quieter, pastoral life.
Barrett Cernis has been appointed to develop a UK tailored creative concept for cruise line Princess Cruises.
First Choice has reported full-year group profits before tax up 13 per cent to &£98.3m. Group turnover rose by &£101m to &£2.3m.
PepsiCo is buying General Mills out of the joint venture Snack Ventures Europe.
Handheld gaming device Gizmondo is to feature e-mail capability as it attempts to gain an early advantage over rivals Sony and Nintendo, which launch their handheld consoles in March. Gizmondo, which carries a location-sensitive advertising medium called Smart Adds (MW August 12), will use GPRS (general packet radio service) technology to allow users to send […]
Mulberry, the luxury goods company, has reported a pre-tax profit of £17,000 for the six months to September 30 compared with a loss of £615,000 for the same period last year.
The British Red Cross is looking for an advertising agency for a large project next year. The appointment is being overseen by director of communications Phil Talbot and handled by the AAR. A decision is expected early next year. The brief is to develop a marketing strategy, above-the-line advertising and media-neutral planning for the undisclosed […]
As the internet holiday market matures, traditional travel agents are anxious to get in on the act. The online operators, squeezed from all sides, are now prime takeover targets. By Robert Lester
Barclays is reviewing its long-standing ’Fluent in Finance’ advertising strategy. The move comes two months after new marketing director Jim Hytner took the reins.
Alberto Culver is launching a five-strong range of hair styling products aimed at women, called Air Style, under its VO5 brand. The range, to be launched next spring, will be supported with a print campaign.