Jim Wallace, the director of marketing at Direct Line who oversaw the direct insurer’s recent &£35m creative review, is to retire in April. It is understood that Wallace, who is believed to be in his late 50s, has been away from the office for some time. Last year, Wallace ran the pitch that saw the […]
Scottish soft drinks company AG Barr has been rapped by the Advertising Standards Authority (ASA) for showing a group of streakers in a television ad for Irn Bru during a Saturday morning children’s programme. The advertisement, which features a policeman invading a football pitch being pursued by a group of streakers before being wrestled to […]
Kitcatt Nohr Alexander Shaw has created a campaign for The Times Educational Supplement to promote a new programme of revision features for secondary school teachers ahead of this year’s GSCE exams.
Interest in all things South American has combined with issues of supply-chain management to bring about a spate of alcoholic drinks launches from the continent. Branwell Johnson explains
WCRS has lost the £3.9m advertising business for HSBC-owned First Direct. The brief has been handed to J Walter Thompson without a pitch. The move out of WCRS had been expected since May, when WPP Group won the £350m global account for all of HSBC’s marketing services except public relations (MW May 13, 2004). Creative […]
Christmas may have proved lucrative for online retailers, but the delivery service of goods purchased still leaves a lot to be desired, says Robert Dwek
Food brand Ginsters has struck a £2m deal to sponsor Five’s new Comedy Zone, which includes US sitcom Joey starring Matt Le Blanc in a reprise of his role in Friends. Five says it is one of its biggest sponsorship deals and reflects the emphasis it is putting on its new comedy line-up, which begins […]
Are marketers being stifled by uninspiring surroundings and work practices? An increasing number of employers are trying to inject some fun into their companies in an attempt to get creative juices flowing, says Alicia Clegg
Woburn Enterprises, holding company for Woburn Safari Park, Woburn Abbey and Woburn Golf & Country Club, has handed its advertising to Emberton Dale. A TV and radio campaign is being readied for Easter.
While men are more open to adopting the ‘female’ traits of using toiletries and being style-conscious, their motivations for doing so vary, making this a complex target group
Diesel, the youth fashion brand, is basing its campaign for its spring/summer collection around a futuristic musical. The campaign has been developed by the Diesel Creative team and agency KesselKramer in collaboration with EHS Brann and Airlock.
A Virgin Atlantic and bmi merger could be back on the cards after bmi shareholder Lufthansa, which owns a near 30 per cent stake, has indicated that it wants to sell.