Month: January 2005

Irn Bru ‘streakers’ ad rapped over scheduling

Scottish soft drinks company AG Barr has been rapped by the Advertising Standards Authority (ASA) for showing a group of streakers in a television ad for Irn Bru during a Saturday morning children’s programme. The advertisement, which features a policeman invading a football pitch being pursued by a group of streakers before being wrestled to […]

JWT snatches £9m First Direct brief from WCRS

WCRS has lost the £3.9m advertising business for HSBC-owned First Direct. The brief has been handed to J Walter Thompson without a pitch. The move out of WCRS had been expected since May, when WPP Group won the £350m global account for all of HSBC’s marketing services except public relations (MW May 13, 2004). Creative […]

Ginsters signs £2m Five sponsorship deal

Food brand Ginsters has struck a £2m deal to sponsor Five’s new Comedy Zone, which includes US sitcom Joey starring Matt Le Blanc in a reprise of his role in Friends. Five says it is one of its biggest sponsorship deals and reflects the emphasis it is putting on its new comedy line-up, which begins […]

Planning spontaneity

Are marketers being stifled by uninspiring surroundings and work practices? An increasing number of employers are trying to inject some fun into their companies in an attempt to get creative juices flowing, says Alicia Clegg

Woburn Enterprises appoints Emberton Dale

Woburn Enterprises, holding company for Woburn Safari Park, Woburn Abbey and Woburn Golf & Country Club, has handed its advertising to Emberton Dale. A TV and radio campaign is being readied for Easter.

Reaching the feminine side of men

While men are more open to adopting the ‘female’ traits of using toiletries and being style-conscious, their motivations for doing so vary, making this a complex target group

Diesel gets futuristic for spring/summer drive

Diesel, the youth fashion brand, is basing its campaign for its spring/summer collection around a futuristic musical. The campaign has been developed by the Diesel Creative team and agency KesselKramer in collaboration with EHS Brann and Airlock.

Standard and EDF Energy in sport scheme

The Evening Standard and EDF Energy are teaming up to offer £1m-worth of sports equipment to schools in London through a token-collect scheme. Both the Evening Standard and EDF Energy are leading partners in the 2012 London Olympic bid and are keen to show their support in encouraging sport among youngsters. The Sport for Schools […]

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