Month: January 2005

Direct Line marketing director set to retire

Jim Wallace, the director of marketing at Direct Line who oversaw the direct insurer’s recent &£35m creative review, is to retire in April. It is understood that Wallace, who is believed to be in his late 50s, has been away from the office for some time. Last year, Wallace ran the pitch that saw the […]

Irn Bru ‘streakers’ ad rapped over scheduling

Scottish soft drinks company AG Barr has been rapped by the Advertising Standards Authority (ASA) for showing a group of streakers in a television ad for Irn Bru during a Saturday morning children’s programme. The advertisement, which features a policeman invading a football pitch being pursued by a group of streakers before being wrestled to […]

JWT snatches £9m First Direct brief from WCRS

WCRS has lost the £3.9m advertising business for HSBC-owned First Direct. The brief has been handed to J Walter Thompson without a pitch. The move out of WCRS had been expected since May, when WPP Group won the £350m global account for all of HSBC’s marketing services except public relations (MW May 13, 2004). Creative […]

Ginsters signs £2m Five sponsorship deal

Food brand Ginsters has struck a £2m deal to sponsor Five’s new Comedy Zone, which includes US sitcom Joey starring Matt Le Blanc in a reprise of his role in Friends. Five says it is one of its biggest sponsorship deals and reflects the emphasis it is putting on its new comedy line-up, which begins […]

Planning spontaneity

Are marketers being stifled by uninspiring surroundings and work practices? An increasing number of employers are trying to inject some fun into their companies in an attempt to get creative juices flowing, says Alicia Clegg

Woburn Enterprises appoints Emberton Dale

Woburn Enterprises, holding company for Woburn Safari Park, Woburn Abbey and Woburn Golf & Country Club, has handed its advertising to Emberton Dale. A TV and radio campaign is being readied for Easter.

Reaching the feminine side of men

While men are more open to adopting the ‘female’ traits of using toiletries and being style-conscious, their motivations for doing so vary, making this a complex target group

Diesel gets futuristic for spring/summer drive

Diesel, the youth fashion brand, is basing its campaign for its spring/summer collection around a futuristic musical. The campaign has been developed by the Diesel Creative team and agency KesselKramer in collaboration with EHS Brann and Airlock.

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