Tourism ads pulled after Asia horrors

The tsunami that devastated Asian coastlines on Boxing Day has forced travel companies and tourist boards to rethink their marketing.

The Thailand Tourist Board has delayed an outdoor campaign, due to begin this week, until at least the end of the month. Cathay Pacific has pulled a 16-page full-colour tabloid, partly focusing on Asia and scheduled to run with The Daily Telegraph on January 16, while it talks to featured travel companies. Kuoni Travel is editing stricken countries from its press advertising until conditions stabilise.

A spokesman for the Thailand Tourist Board says it is also considering the use of its slogan, “Thailand – happiness on Earth”. News channel BBC World also pulled the Maldives’ sponsorship of its hourly weather bulletins on Boxing Day.The traditional heavyweight Christmas television advertising campaigns from major tour operators Thomas Cook, First Choice and Thomson have been running as normal. Representatives say that the advertising is generic and not destination-specific.

A spokeswoman for the Association of British Travel Agents says the UK tourist industry is regarded as very resilient and one of the first markets to return to destinations hit by disasters.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here