Bacardi-Martini reviews direct agency roster
Bacardi-Martini is reviewing its direct agency roster as part of an annual review across several of its drinks brands.
Bacardi-Martini is reviewing its direct agency roster as part of an annual review across several of its drinks brands.
Abbey marketing director Angus Porter is to leave the high street bank in June.
Leo Burnett has created the first global advertising campaign for Walt Disney’s theme parks to coincide with the 50th anniversary of Disneyland. The campaign has the theme ‘coming home’, but is not yet confirmed to run in the UK.
The tsunami that devastated Asian coastlines on Boxing Day has forced travel companies and tourist boards to rethink their marketing. The Thailand Tourist Board has delayed an outdoor campaign, due to begin this week, until at least the end of the month. Cathay Pacific has pulled a 16-page full-colour tabloid, partly focusing on Asia and […]
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.