Bacardi-Martini reviews direct agency roster
Bacardi-Martini is reviewing its direct agency roster as part of an annual review across several of its drinks brands.
Bacardi-Martini is reviewing its direct agency roster as part of an annual review across several of its drinks brands.
Abbey marketing director Angus Porter is to leave the high street bank in June.
Leo Burnett has created the first global advertising campaign for Walt Disney’s theme parks to coincide with the 50th anniversary of Disneyland. The campaign has the theme ‘coming home’, but is not yet confirmed to run in the UK.
The tsunami that devastated Asian coastlines on Boxing Day has forced travel companies and tourist boards to rethink their marketing. The Thailand Tourist Board has delayed an outdoor campaign, due to begin this week, until at least the end of the month. Cathay Pacific has pulled a 16-page full-colour tabloid, partly focusing on Asia and […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?