BskyB reports highest television viewing
BSkyB recorded its highest share of television viewing over the Christmas period for the week ending January 2, taking 9.6 per cent of viewing across all UK households.
BSkyB recorded its highest share of television viewing over the Christmas period for the week ending January 2, taking 9.6 per cent of viewing across all UK households.
IPC Media is launching a women’s weekly magazine titled Pick Me Up, backed by a £6m marketing and advertising campaign.
The New York Times Company is to buy 49 per cent of the Metro Boston newspaper, one of Metro International’s stable of free newspapers around the world aimed at commuters.
Guardian Media Group Radio is the first radio group to sign a partnership deal with GWR Group to use the ‘Hear It Buy It Burn It’ music download service across its Real Radio brands.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.