GR Lane Health Products is to launch a mouth ulcer brand called Soothagel.
GR Lane Health Products is to launch a mouth ulcer brand called Soothagel. The product will be backed by a &£700,000 national television and press advertising campaign, which will break later this week and run until February 14.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.