IPC Media is launching a women’s weekly magazine titled Pick Me Up, backed by a £6m marketing and advertising campaign.
women’s weekly magazine titled Pick Me Up, backed by a £6m marketing and advertising campaign. Over 3.5 million free copies will be given away with Woman, Now, Chat and What’s on TV from January 11. The first paid-for issue goes on sale on Thursday, January 20.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.