Nissan Commercial Vehicles is to sponsor Channel 4’s spin-off show Scrapheap Challenge: The Scrappy Races in a deal worth &£1.1m. The Nissan Navara is also renewing its sponsorship of Scrapheap Challenge when it returns in September.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.