Renault promotes Euro brand boss to global role

Renault has promoted European brand supremo Patrick Blain to global sales and marketing chief. Blain replaces François Hinfray, who left the company at the end of last year.

The move is part of a clear-out of senior executives, ahead of the arrival of the company’s new chief executive, Carlos Ghosn, in May. In total, five of the seven members of the executive committee are due to leave in the next six months.

Blain, who was senior vice- president for Europe, takes over as executive vice-president for sales and marketing. He has been with Renault since 1977.

There has been talk of a review of Renault’s £350m European media planning and buying account, although the company has denied the rumours. Carat won the consolidated account in 2000. Publicis handles advertising.

The car manufacturer axed its long-running sponsorship of Channel 4 Drama at the end of last year (MW November 25, 2004). The deal, thought to be worth £3m, included shows such as The Sopranos and West Wing but came to an end in December after four years. Renault used the sponsorship, which carried the line “The best seats in the house” on credits and break bumpers, to promote its Vel Satis and Espace models.

The car manufacturer is thought to be in talks with Channel 4 about sponsoring shows whose audiences are more suited to its newly launched Modus model and the latest Clio.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here