BSkyB appoints Sky One marketing head
BSkyB has appointed Kelsey Offord as head of marketing for Sky One.
BSkyB has appointed Kelsey Offord as head of marketing for Sky One.
Media agencies, squeezed by clients and media owners, have to make a profit where they can. But what about commission and discounts?
After a relatively quiet first year, 2005 will see Ofcom obliged to make some tough decisions as the digital TV revolution gathers pace.
Blackburn Rovers Football Club is searching for a £1m-a-year shirt sponsor to replace health-plan provider HSA. Blackburn joins a list of football clubs on the market seeking shirt sponsors, including Fulham and Liverpool. Sources say that HSA has decided to end its £1m-a-year sponsorship at the end of the season, after reviewing its business plans. […]
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.