Elvis wins Pizza Hut account
Elvis has won Pizza Hut’s multi-million pound direct marketing account.
Elvis has won Pizza Hut’s multi-million pound direct marketing account. Pizza Hut is also reviewing its &£10m ad account.
Elvis has won Pizza Hut’s multi-million pound direct marketing account.
Elvis has won Pizza Hut’s multi-million pound direct marketing account. Pizza Hut is also reviewing its &£10m ad account.
Northern & Shell has appointed Carat strategy director Tim Pemberton as group marketing director.
WH Smith has appointed Dixons Group buying director Tim Clifford as commercial director.
The Union has created a TV campaign for Baxter’s Soup based on the idea of a ‘magic kitchen’. The ad features a housewife whose home turns into a delightful country cottage when she opens a tin of the soup.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.