GlaxoSmithKline has ended the £20m, two-year sponsorship deal between its NiQuitin nicotine replacement therapy and the BMW Williams Formula One team, as first revealed in Marketing Week (September 30).
GlaxoSmithKline has ended the &£20m, two-year sponsorship deal between its NiQuitin nicotine replacement therapy and the BMW Williams Formula One team, as first revealed in Marketing Week (September 30).
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.