Heinz promotes UK brand director
Heinz has promoted former UK brand director Jane Edwards to European marketing and innovation director. The company has appointed Scott Garrett as Heinz UK and Ireland vice-president for brands…
Heinz has promoted former UK brand director Jane Edwards to European marketing and innovation director. The company has appointed Scott Garrett as Heinz UK and Ireland vice-president for brands…
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.