The Institute of Practitioners in Advertising has appointed Valerie Schafer as its e-commerce and new media consultant, with responsibility for the IPA Digital Marketing Group and IPA Outdoor Group. Schafer has worked with digital agencies for ten years, handling major clients including Citibank, FedEx and Toyota.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.