Nectar poaches Beefeater from rival
Nectar has poached Beefeater from rival loyalty card scheme Tesco Clubcard.
Nectar has poached Beefeater from rival loyalty card scheme Tesco Clubcard.
BBC Worldwide has sold its glossy women’s monthly Eve to Haymarket.
GlaxoSmithKline has ended the £20m, two-year sponsorship deal between its NiQuitin nicotine replacement therapy and the BMW Williams Formula One team, as first revealed in Marketing Week (September 30).
I’m sure Dove will achieve fantastic stand-out by using a 96-year-old woman for the latest stage of its “Campaign For Real Beauty”. After all, even though using larger, or “average” women failed to work for Marks & Spencer, Dove has increased sales and market share for its firming products hugely, and its Body Image Forum […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?