Nectar poaches Beefeater from rival
Nectar has poached Beefeater from rival loyalty card scheme Tesco Clubcard.
Nectar has poached Beefeater from rival loyalty card scheme Tesco Clubcard.
BBC Worldwide has sold its glossy women’s monthly Eve to Haymarket.
GlaxoSmithKline has ended the £20m, two-year sponsorship deal between its NiQuitin nicotine replacement therapy and the BMW Williams Formula One team, as first revealed in Marketing Week (September 30).
I’m sure Dove will achieve fantastic stand-out by using a 96-year-old woman for the latest stage of its “Campaign For Real Beauty”. After all, even though using larger, or “average” women failed to work for Marks & Spencer, Dove has increased sales and market share for its firming products hugely, and its Body Image Forum […]
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.