Pepsi denies Beckham film tie-up with Coke is a threat

Coca-Cola prepares to hijack Pepsi deal by backing multi-million pound Goal! film trilogy

Drinks giant Pepsi has played down the threat of a marketing ambush of its £15m sponsorship deal with David Beckham by Coca-Cola, despite moves by the rival company to plough money into a trilogy of movies featuring the football star.

Coca-Cola has backed a forthcoming series of movies called Goal! starring Beckham and other footballing icons such as French international Zinedine Zidane and Spanish star Raul, both of whom play for Beckham’s Real Madrid club. The company is understood to be planning a range of promotional activity and a customised campaign around the £100m trilogy.

A spokeswoman for Pepsi refuses to comment on the film, although she insists the company “enjoys a long-term relationship with David Beckham”. She adds: “It is company policy not to release contractual details.”

A spokeswoman for Milkshake Films, which will produce the films, confirms that Coca-Cola is backing the movie, but adds that it is too early to talk about its marketing potential. Ironically, Freud Communications, the same PR company that works for Pepsi, is also handling PR for the movie.

The first instalment of the trilogy begins filming this month and is due to break in August, while the second will open in 2006 in time for the World Cup in Germany. The final part of the series will be filmed during the tournament.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here