The Post Office this week launched a head-on battle with one-time sister company BT with its £15m introduction of a residential telephone service, called HomePhone. Publicis has created a £5m campaign to support the launch. The Post Office says it wants to take 1 million of BT’s customers by 2006. BT issued a statement saying the Post Office should ‘stick to stamps’.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.