Sony Centres lines up star for first TV ad

Specialist electrical retailer Sony Centres is to advertise on television for the first time to promote its January offers.

An advertising campaign featuring former racing driver and TV presenter Vicki Butler-Henderson breaks next week using the strapline “More Sony for your money”. The ads will also focus on the quality of service customers can expect at the independent retail chain.

Until now, Sony Centres have largely concentrated on radio and press advertising. It has worked with various agencies, including Team Saatchi.

Birmingham agency WAA was appointed as Sony Centres’ advertising agency last year and is responsible for the new campaign, which was shot on location in various Sony Centres around the UK. Media planning and buying is through OMD.

The retail chain’s previous radio ads have featured celebrities such as Gordon Strachan and Michael Winner.

Sony Centres is an independent franchise operation specialising in Sony electrical equipment.

Sony Ericsson announced in December that its range of mobile phones and accessories would be available in Sony Centres throughout the UK for the first time (MW December 9, 2004).

Sony is gearing up for the launch of its handheld gaming device, the PSP, in March. It spent over &£6m on a pre-Christmas advertising campaign to secure the market-leading position of its PlayStation 2, and launched a multi-million pound pan-European ad campaign in October for its iconic Walkman brand in an effort to counter the popularity of Apple’s iPod.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here