The Hartford seeks agency for UK launch

The Hartford Financial Services Group, one of the largest investment and insurance companies in the US, is searching for an advertising agency to launch its brand in the UK.

The hunt is overseen by John Enos, managing director of marketing at The Hartford Europe. It is understood that the company has already drawn up a list of agencies.

A spokesman for the company confirms that it has sent out a tender for an ad agency. Sources close to the pitch say that the company wants to establish a presence in the UK for the first time.

Although the company’s stag logo is a well-known US icon, the company has never been active in the UK. But it has set up an office in London. The source adds: “The Hartford hopes to follow in the footsteps of other large US insurance companies such as Fidelity Insurance.”

The Hartford uses Arnold Worldwide to handle its US advertising, which is focused on corporate campaigns in newspapers such as the Wall Street Journal and television channels such as CNN and CNBC.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here