Vallance Carruthers Coleman Priest has come up with a number of straplines for the launch of Coca-Cola’s new Diet Coke with Lime next month, including ‘Lime is the new black’. The campaign will use the new brand icon for Diet Coke, an animated tortoise, as first revealed in Marketing Week (December 1, 2004).
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.