Barrington Lorraine Johnson is creating a multichannel television campaign for flavoured mineral water Calypso Rapidz. The drink, aimed at teenagers, is rolling out from the food service sector to multiple retailers.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
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Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.