Blue Dragon to launch brand awareness ad campaign

Oriental food manufacturer Blue Dragon is launching an advertising campaign to raise brand awareness in an attempt to challenge Sharwood’s dominance of the market. The £4m television campaign will kick into action for the peak trading time of the Chinese New Year and will be aired nationally from January 21.

The animated campaign will reflect the brand’s Eastern origins and will feature a young woman having to live up to the expectations of a fiery mother-in-law. The Blue Dragon will feature as the hero, providing recipe solutions to warm the heart of the mother-in-law. The campaign has been created by Mortimer Whittaker O’Sullivan. Blue Dragon is owned by G Costa, which also owns the Tabasco brand.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here