EasyJet appoints Rebecca Butler
EasyJet has appointed Rebecca Butler as interim head of marketing following the departure of Alistair Buckle in December.
EasyJet has appointed Rebecca Butler as interim head of marketing following the departure of Alistair Buckle in December.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.