Former B&Q chief lands Homebase marketing job

GUS-owned Homebase has turned to the services of a former B&Q marketing director to head its marketing communications.

Mark Beeley has taken the role on an interim basis and will report to marketing and strategy director Ajay Kavan, who was poached from B&Q, where he had been director of direct channels (MW November 6, 2003).

Industry insiders have tipped Kavan for a more senior role at Homebase. It is not known whether Beeley will be appointed to head marketing if Kavan is promoted.

Beeley replaces former head of marketing Ruth Benford, who is leaving to take the same role at Goldsmiths jewellers. At the Baugur-owned company she will be chief marketer, reporting to deputy managing director Jim West. The jewellery company recently signed model-turned-actress Jerry Hall as its “face”.

Beeley joins Homebase from JB Research, where he has been working as an independent retail marketing consultant. He left B&Q suddenly in 2001, reportedly after a disagreement with management over the restructuring of the marketing department. He was replaced by David Roth (MW June 21, 2001).

Although Homebase retained Abbott Mead Vickers.BBDO after a pitch for its £24m advertising account last year, it is expected that the Leslie Ash and Neil Morrisey theme will be ditched.

The DIY retailer reported a four per cent increase in sales on a like-for-like basis for the 15 weeks to January 8.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here