McCann Erickson Manchester to handle ad account for Booths
McCann Erickson Manchester has been appointed to handle an integrated advertising account for Booths, the 26-store strong Northern supermarket chain.
McCann Erickson Manchester has been appointed to handle an integrated advertising account for Booths, the 26-store strong Northern supermarket chain.
Coca-Cola Great Britain has axed its drink for toddlers, Winnie The Pooh Roo Juice, putting its partnership with Walt Disney in the UK in jeopardy. Coca-Cola signed a global deal with Walt Disney in 2001 to develop drinks that tie up with Disney characters. Brands still exist in other territories, but a spokeswoman says there […]
Two former directors at Virgin d3 – a field marketing agency – James Layfield and Sara Gil, have formed a brand experience agency called Closer. Closer launches with a client list including Virgin Mobile and Siemens Mobile.
A press release trumpeting the relaunch of Andrex with Aloe Vera (as Andrex enriched with Aloe Vera, which has a much nicer ring, don’t you think?) inadvertently reveals to the Diary what a bunch of misery guts the British really are. After ploughing through a load of crap along the lines of “Consumers are looking […]
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.