TNT mail secures new customers
TNT Mail, one of the main challengers to Royal Mail in the deregulated postal market, has secured 25 new customers, including Sky and Caudwell Communications, since its launch in August.
TNT Mail, one of the main challengers to Royal Mail in the deregulated postal market, has secured 25 new customers, including Sky and Caudwell Communications, since its launch in August.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.