Blockbuster lays off commercial supremo

Blockbuster commercial vice-president Steve Foulser has left the company following a restructure that has made his position redundant.

Former Mothercare marketing director Foulser joined Blockbuster as marketing director in 2001. He left Mothercare after a strategic review in May 2000. He then worked at management consultancy The Foundation before joining Blockbuster.

The commercial department’s responsibilities have now been split between the marketing, product and distribution teams.

Foulser oversaw a number of initiatives, including the development of the “Trade-in” concept, which was backed with a television campaign this month, and the introduction of an online subscription service.

He also reviewed Blockbuster’s media planning and buying business, handing the account to Walker Media in 2002 after a pitch that included incumbent Booth Lockett Makin (MW March 7, 2002). Doner Cardwell Hawkins has remained as Blockbuster’s advertising agency during the whole of Foulser’s tenure. The agency was appointed as Blockbuster’s global agency in January 2000 (MW January 20, 2000).

Alistair Macrow will continue as Blockbuster marketing and planning director. He was promoted to the position from the role of commercial planning director in July last year. He replaced Sarah Baxter, who left last April after only seven months in the job (MW April 22, 2004).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here