Esselte appoints Edge Ideas
Esselte, the office products manufacturer, has appointed Edge Ideas to handle its global marketing campaign. The agency has developed the strapline ‘From to do… to done’ and imagery of office workers as superheroes.
Esselte, the office products manufacturer, has appointed Edge Ideas to handle its global marketing campaign. The agency has developed the strapline ‘From to do… to done’ and imagery of office workers as superheroes.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.