Interactive Investor, the online financial services provider, has appointed Jason Atkinson as marketing director. Atkinson was previously UK head of advertising for Australian Mutual Provident, which owned Interactive Investor – then known as Ample – until March 2004, when it was sold to an investment group headed by Ample chief Tomas Carruthers.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?