Lowe md reviews his position
Lowe managing director Mark Cadman confirms he is reviewing his position at the agency. However, he confirms that he has not left the agency yet.
Lowe managing director Mark Cadman confirms he is reviewing his position at the agency. However, he confirms that he has not left the agency yet.
A US psychologist has cut the ground from under his own field with his facile conclusions. Iain Murray fêtes the achievements of a fabulous fifth-columnist
Vallance Carruthers Coleman Priest has created a £2m campaign to promote O2’s latest XDA model.
Scottish soft drinks company AG Barr has been rapped by the Advertising Standards Authority (ASA) for showing a group of streakers in a television ad for Irn Bru during a Saturday morning children’s programme. The advertisement, which features a policeman invading a football pitch being pursued by a group of streakers before being wrestled to […]
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.