Mobile allies launch site to push services

The FreeMove Alliance – the telecoms equivalent of the airline industry’s Star Alliance marketing partnership – has launched a website aimed at its 170 million potential consumer and business users across Europe.

FreeMove was set up last year by T-Mobile, Orange, Telefonica Moviles and Telecom Italia Mobile in an attempt to rival Vodafone. It offers subscribers a range of standardised mobile services at a single tariff, including improved international roaming.

The website was designed by digital agency E3, which won the business after a nine-way pitch. E3 has been Orange’s retained digital agency for the past four years.

E3 joint managing director Stuart Avery says: “The first stage of the site is designed to reflect the FreeMove brand online and to provide data capture facilities. The second stage will promote products and services and have a full e-customer relationship management system.”

The site is available in five languages, with non-English content produced locally rather than being “farmed out to a translation agency”.

In September, Young & Rubicam Europe beat off Saatchi & Saatchi and Mother to win the pan-European advertising account for the alliance, said at the time to be worth an estimated &£30m annually. The website’s launch coincides with a &£5m above-the-line campaign, including posters at major European airports and press ads in leading European business titles.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here