T-Mobile appoints business chief

T-Mobile International has promoted Andre Stark to vice-president of business marketing. He replaces Celia Francis, who left the company last year (MW October 14, 2004).

Stark moves from his current position as vice-president of marketing strategy and services and will report to T-Mobile chief marketing officer Ulli Gritzuhn, who joined the German mobile operator last month (MW December 9, 2004).

Francis left T-Mobile on October 31 after three years to pursue more “entrepreneurial opportunities” in the mobile telecoms industry. She helped to launch the company’s picture-messaging service before being promoted to vice-president of business marketing in 2002.

T-Mobile is restructuring its international marketing department as part of a drive to improve efficiency. Last week the company announced that it is cutting 2,200 jobs across the group, 475 of which will be in the UK. A spokeswoman confirms that the marketing department will be affected, but will not comment on numbers.

T-Mobile is closing its offices in Hammersmith, where the international marketing division is based, in May. Some of the 100-strong division will be relocated to T-Mobile’s UK headquarters in Hatfield, Hertfordshire, but there are expected to be redundancies.

The restructure is thought to have been sparked by the departure of chief marketing officer Nikesh Arora, who left T-Mobile in September (MW August 19, 2004). Unlike Arora, who worked from London, Gritzuhn is based in Bonn, Germany.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here