Tetley appoints RPM to market Indian tea
RPM is the agency appointed by Tetley to develop a direct marketing campaign for its new Indian-inspired latte tea range, Chaya, and not RPM3, as reported last week.
RPM is the agency appointed by Tetley to develop a direct marketing campaign for its new Indian-inspired latte tea range, Chaya, and not RPM3, as reported last week.
Home improvement retailer Wickes says it has increased its female customer base by 69% thanks to its “proactive marketing to women”.
If authenticity comes from within, marketers should free themselves from expectations and identify the difference between competencies and skills.
Having created a new category, functional juice shot brand Moju, first had to educate consumers about the product before turning its attention to brand.
While changing jobs frequently may be good for career development, what are the unintended consequences for brand building?