The Observer will carry another edition of The Observer Travel magazine on January 30 that includes an exclusive flight offer. The magazine will be promoted through television, radio and print advertising created by Mother.
Tesco is making a bold move in announcing the opening of stores that will sell non-food products only (MW last week), and if the venture is successful, the potential impact on UK retail is huge. If the initial store concept performs well, we could see anything from 200 to 350 Tesco stores of this type […]
Givenchy is to sponsor Sky’s Academy Award programming on February 27 in a deal negotiated by Team UK Media. The perfume company will promote its Very Irresistible Givenchy brand. Sky’s live Oscar show will be anchored by Sharon Osbourne.
Are you prematurely grey? Have you forgotten the names of your children? Do you have cigarettes for lunch because you’ve no time for food? Well the Diary has just what you need. No, it’s not a new job, or a grip (as in “get a…”): it’s the chance to appear on a new television reality […]
Lowe managing director Mark Cadman confirms he is reviewing his position at the agency. However, he confirms that he has not left the agency yet.
DDB London has created a television campaign for the launch of the new Volkswagen Golf GTi. The ad is an updated version of the title sequence from the film Singing in the Rain and features Gene Kelly break-dancing and body-popping to a contemporary version of the theme tune. The ad ends with a policeman giving […]
The Open University is looking for a marketing chief following the departure of former Royal Mail and Dulux marketer Dr Andrew Hobbs. Jan Smith, a former marketing director for Mazda and the RAC, has taken on the role of marketing, sales and customer development director for a six-month period until a replacement is found. She […]
GWR Group has predicted its advertising revenue for January will be down by four per cent, year on year. This comes on top of a three per cent decline for the last three months of 2004.
The WPP Group’s acquisition of US advertising group Grey Global has been approved by the European commission. This clears the way for shareholders of Grey to vote on the £800m cash and share acquisition.
Rob Gray and Anton Mercier, the men behind the defunct media neutral agency Mercier Gray, have launched a new agency and have won the business for Teletext’s &£7.5m advertising account. The Teletext business moves from Delaney Lund Knox Warren & Partners and includes advertising, promotion and online activity. Two other agencies pitched for the business, […]
Virgin Radio, the Scottish Media Group-owned national station, is launching an advertising initiative claiming to make traditional spot advertising more accountable. The station has signed up Vodafone UK as the launch partner for the service. Called Feedback, the new service aims to emulate the interactive “red button” service that is available to digital television viewers […]
British Telecom is to move its £7.5m radio planning and buying account out of Zenith Optimedia to Starcom MediaVest, which already handles press buying for the telecoms giant.
The UK car industry denies any cartel exists, but the SMMT’s logic behind its decision not to publish sales volumes poses many questions.
The fur has started to fly over the analogue switch-off in 2012, with questions being asked about how the Government’s figures add up.
Outdoor and travel brand Granger is revamping its flagship shoe- polish brand, Cherry Blossom, as it refocuses the whole company. Granger hopes to boost brand awareness through a new emphasis on marketing. The first stage of the relaunch will include an overhaul of the Cherry Blossom range’s packaging. The new designs aim to reinforce the […]