The WPP Group’s acquisition of US advertising group Grey Global has been approved by the European commission. This clears the way for shareholders of Grey to vote on the £800m cash and share acquisition.
The end of the ‘vertical agreements’, which are used to distribute newspapers and magazines, would benefit supermarkets – but no one else, says David Stam
Hornby group marketing director Simon Jeffery has left the company after just six months to become president and chief operating officer at Sega of America. Jeffery joined Hornby in August as the company’s first marketing director, to lead the toy company’s expansion into Europe and the US (MW August 19, 2004). He reported to chief […]
Esselte, the office products manufacturer, has appointed Edge Ideas to handle its global marketing campaign. The agency has developed the strapline ‘From to do… to done’ and imagery of office workers as superheroes.
Fragmentation and PVRs have already strained commercial TV’s advertising-funded business model. Now, video-on-demand could cause further upheaval for the medium, says Amanda Wilkinson
Golley Slater has created an integrated advertising campaign for the Basic Skills Agency, which aims to remind parents that it is never too early to start talking to their babies and young children. The TV campaign launches this week.
Lloyds TSB is to sponsor Telegraph Box office, the Telegraph newspapers’ online ticket service, in a one-year deal running from February 5.
It had been a tough, battle selecting the print winner for this year’s Epica, the European creative awards that – uniquely – are judged by journalists rather than creatives.
Unilever UK Home & Personal Care has axed Domestos Ox, launched in 2002 with a £3m marketing campaign.
Transport for London has launched an interactive service on the BSkyB platform, which is designed to provide details of public transport and taxi services.
Hornby group marketing director Simon Jeffery has left the company after just six months to become president and chief operating officer at Sega of America. Jeffery joined Hornby in August as the company’s first marketing director, to lead the toy company’s expansion into Europe and the US (MW August 19, 2004). He reported to chief […]
Future Publishing has acquired A&S Publishing Company for £5.95m
The Diary is writing this particular story from underneath the desk with a large Bacardi, as gunfire shatters the peace of London W1. The reason is not some drug feud, or the beginning of a civil war, but the opening of an advertising school. To celebrate the inauguration of Miami Ad School London, Saatchi & […]
Fragmentation and PVRs have already strained commercial TV’s advertising-funded business model. Now, video-on-demand could cause further upheaval for the medium, says Amanda Wilkinson
RPM is the agency appointed by Tetley to develop a direct marketing campaign for its new Indian-inspired latte tea range, Chaya, and not RPM3, as reported last week.