Diageo has signed a multi-million pound sponsorship deal with McLaren that will see its Johnnie Walker whisky brand become the Formula One team’s headline sponsor, as first reported in Marketing Week (December 16, 2004).
Lee Jeans has shortlisted Vallance Carruthers Coleman Priest, LG&F, Farm, 180 Amsterdam and incumbent StorÃ¥kers McCann for its advertising account.
The Guardian is publishing a 68-page guide to the Formula One season next Monday (February 28). The special will be supported by a television and radio campaign created by DDB London.
O2 is to be the first company to use wearable versions of short-range wireless devices to distribute content to mobile phones. Rugby fans at next Sunday’s Six Nations match in Dublin will be able to get ringtone versions of the English national anthem and the official Irish rugby anthem. English fans arriving at Dublin airport […]
Two leading UK search marketing companies are rebranding in an attempt to move away from the industry’s “techy” image. Website Promotion Services (WSPS) has become The Search Works, while Corporem Global has renamed itself Latitude. The two are following the lead of WPP Group-owned global digital network mOne, which merged its worldwide search operations under […]
I’d like to clarify points raised in your news piece “CIM searching for director to stem membership loss” (MW February 10). Unfortunately, the article takes a rather simplistic view of the Chartered Institute of Marketing’s membership numbers without providing the proper context, and therefore does not paint an accurate picture. It is important to realise […]
Capital Radio Group and GWR Group, the radio operators that are expected to merge this May, have agreed to sell Century 106 in the east Midlands. The decision follows concerns from the Office of Fair Trading about the affect the merger would h
Fish4jobs, the online classified recruitment site owned by Newsquest, Northcliffe, Trinity Mirror and the Guardian Media Group, is the first port of call for UK jobseekers, according to new research. The latest National Online Recruitment Survey (NORAS) has just been published by online recruitment consultancy Enhance Media and ABC Electronic, the online auditing division of […]
Interbrew UK is to launch “half-pint” Stella Artois cans in an attempt to reignite the stagnant lager category. Called Demi Beer, the new 284ml cans are expected to be available this summer. The launch will also attempt to appeal to “occasion drinkers” – who do not drink as a matter of course – as the […]
T-Mobile is set to review part of its £10m below-the-line business held by Iris. The agency handles retail and channel development work for the mobile operator in the UK. T-Mobile says it is standard practice to review its agency arrangements every year, but Marketing Week understands the company has been talking to below-the-line agencies about […]
Horny Goat Weed is not the title of a book for small children, promoting the benefits of bladder-control through a charming cornucaprine allegory. And while it is an anagram of “hot woad energy”, that’s not why it is to be feared. The real reason the Diary is very worried, after the innocuous-looking jar appeared in […]
The Children’s Society has shortlisted Ideas, Whitewater and Philosophy to pitch for the charity’s Safe and Sound initiative, aimed at raising awareness about the welfare of runaway children.