Horny Goat Weed is not the title of a book for small children, promoting the benefits of bladder-control through a charming cornucaprine allegory. And while it is an anagram of “hot woad energy”, that’s not why it is to be feared. The real reason the Diary is very worried, after the innocuous-looking jar appeared in […]
T-Mobile is set to review part of its £10m below-the-line business held by Iris. The agency handles retail and channel development work for the mobile operator in the UK. T-Mobile says it is standard practice to review its agency arrangements every year, but Marketing Week understands the company has been talking to below-the-line agencies about […]
Diageo has signed a multi-million pound sponsorship deal with McLaren that will see its Johnnie Walker whisky brand become the Formula One team’s headline sponsor, as first reported in Marketing Week (December 16, 2004).
Lee Jeans has shortlisted Vallance Carruthers Coleman Priest, LG&F, Farm, 180 Amsterdam and incumbent Storåkers McCann for its advertising account.
The Guardian is publishing a 68-page guide to the Formula One season next Monday (February 28). The special will be supported by a television and radio campaign created by DDB London.
Dixons Group is expected to sign a deal imminently with suppliers to introduce financial products, including credit cards and insurance cover for heating and plumbing services, as predicted in Marketing Week last year (February 19, 2004).
O2 is to be the first company to use wearable versions of short-range wireless devices to distribute content to mobile phones. Rugby fans at next Sunday’s Six Nations match in Dublin will be able to get ringtone versions of the English national anthem and the official Irish rugby anthem. English fans arriving at Dublin airport […]
Two leading UK search marketing companies are rebranding in an attempt to move away from the industry’s “techy” image. Website Promotion Services (WSPS) has become The Search Works, while Corporem Global has renamed itself Latitude. The two are following the lead of WPP Group-owned global digital network mOne, which merged its worldwide search operations under […]
A vast array of promotions compete for consumers’ attention in store. Helen Donald looks at what steps can be taken to discover what will work best
I’d like to clarify points raised in your news piece “CIM searching for director to stem membership loss” (MW February 10). Unfortunately, the article takes a rather simplistic view of the Chartered Institute of Marketing’s membership numbers without providing the proper context, and therefore does not paint an accurate picture. It is important to realise […]
Concerned moralisers have long contended, to little avail, that professional footballers’ poor behaviour on and off the pitch is contributing to a rise in yobbishness among the nation’s youth. The Diary has at last found evidence that these Cassandras may be partly right – but it’s not impressionable teenagers who are being led astray. For […]
Butlins is ending its three-year sponsorship of the Swimathon next month.
P&O Ferries has appointed Brighton-based travel and leisure specialist Designate to handle its advertising account. The ferry company plans to relaunch with a new pricing structure later this year.
Concern about obesity is growing almost as fast as the nation’s waistlines, so when a prominent figure in the radio industry wrote in with his inspirational weight-loss story, the Diary felt duty bound to share it with readers, in the hope of shaming them into shape. “Vain is not a word that usually comes into […]
Masterfoods UK pet care marketing director Richard Kellam has become managing director of the division. The title change comes just a year after Kellam joined the division from Masterfoods in Canada (MW April 29, 2004). There have been a number of changes at Masterfoods in recent weeks including snack food marketing director David Teasdale becoming […]