95.8 Capital FM launches Vaughan TV campaign

95.8 Capital FM is launching a television campaign to support the Johnny Vaughan breakfast show. The campaign, which has been created by Delaney Lund Knox Warren, shows Vaughan singing and dancing his way around London to the tune of Motown classic Dancing in the Street. Vaughan plays a variety of different characters to sing an adapted version of the song, which fits around the idea of ‘waking up the street’. Capital marketing director Carl Lyons says the campaign aims to show the different sides of Vaughan’s personality now that he has settled in to the show. The campaign breaks at the end of this week and in cinemas later this month. Media is through Zenith Optimedia.

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