Bacardi-Martini shortlists two agencies for £9m business
Bacardi-Martini has shortlisted Campbell Doyle Dye and Fallon in the pitch for its £9m business.
Bacardi-Martini has shortlisted Campbell Doyle Dye and Fallon in the pitch for its £9m business.
Archers Schnapps bottles are to be packaged with a mini-CD created by Warner Music UK. The promotion is branded Hairbrush Divas Mix and has been developed from the Diageo brand’s sponsorship of Century FM’s Hairbursh Divas show.
Alan Long, head of marketing at the Britannia Building Society – the UK’s second largest – has left the company following a restructure of the marketing department. Long’s deputy Dominic Facci is acting as head of marketing until the society finds a replacement. It is not known whether Long has a job to go to. […]
EHS Brann has created an integrated campaign, including a direct-response TV ad, for Firstplus Financial Group. The TV ad will be supported by press and direct marketing.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.