Cancer charity appoints head of marketing

Cancer Research UK, the country’s biggest charity, has appointed Eli Lilly board director Maxine Taylor as the charity’s executive director of policy and communications, to head its marketing and advertising.

Taylor takes up the post in April and succeeds Professor Robert Souhami, who retires at the end of March.

Taylor is a former director of marketing and communications with the British Heart Foundation and has also held senior positions in the Cabinet Office and in the office of the Government’s chief scientific adviser.

Bartle Bogle Hegarty and Ogilvy & Mather handle advertising for the charity. BBH handles the anti-smoking campaign as part of a Department of Health project shared with the British Heart Foundation.

Last year Cancer Research UK tested its first direct-response television ad aimed at increasing the number of legacy donations. The 40-second ad, created by WWAV Rapp Collins London, used a montage of home movie-style vignettes. The ads highlighted the fact that more than half of the charity’s research is funded by legacies.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here