Sainsbury’s launches Basics own-label goods

Sainsbury’s has launched a range of own-label goods under the name Basics.

Sainsbury’s has launched a range of own-label goods under the name Basics. The range replaces the Low Price value offering and initial products include packs of fresh fruit and vegetables, baby wipes and refuse sacks.

Recommended

Don’t leave your e-customers to search blindly

Marketing Week

I was intrigued to read the feature on search marketing (MW January 20) and the lack of understanding shown by most marketers towards online branding. Unlike traditional advertising, where the brand is king, online searches are usually category, not brand, specific. This presents an opportunity for the so-called “challenger brands” to compete with the more […]

Greenlight heads to New York

Marketing Week

Greenlight, the London-based search marketing agency, is expanding into the US with the opening of a New York office. Greenlight founder and chief executive Warren Cowan will head the US operation until a full-time US managing director is recruited.