CIM searching for director to stem membership loss

The Chartered Institute of Marketing (CIM) is making a desperate attempt to stem the continuing decline in its membership as it starts the hunt for its first membership director in two years. The organisation has lost 10,000 members in the past 12 months. Membership now stands at 50,000.

The news follows the appointment of the executive director of charity Muscular Dystrophy, Christine Cryne, as its new chief executive to replace Peter Fisk who left last year (MW January 27). Cryne will have the ultimate responsibility for CIM membership.

CIM international chairman Paul Gostick says that though membership is at the heart of its business, in the past two years the CIM has been focusing on other matters such as its charity status.

The CIM gained charitable status in January 2002, but concerns that it breached its covenant by not separating its commercial and charitable activities led to Fisk’s departure (MW March 8, 2004). The CIM recently shed its charity status.

Gostick adds: “It is true that we did have our eye off the ball, but with Cryne’s appointment, the CIM is determined to address the issue of declining membership.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here