Aegis has appointed Robert Lerwill as chief executive to replace Doug Flynn, who has joined Rentokil Initial as chief executive after turning down a similar position at Fairfax. Aegis board member Lerwill is a former group finance director for WPP Group and former deputy chief executive of Cable & Wireless.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.