Investment company Framlington Group has appointed Citigate Albert Frank, the full-service financial services agency owned by Incepta, to its &£1m media planning and buying business following a pitch.
The incumbent was Coltman Media, but it is not known whether it repitched for the business.
Framlington’s creative business will not be affected by the decision to appoint a media agency. It will continue to use specialist financial services advertising agency Allison Mitchell.
The Framlington Group manages investments valued at over &£3.8bn for unit trust, PEP and ISA investors as well as pension funds, charities, investment trusts and institutions. HSBC Holdings is a major shareholder in the group. The new Framlington campaign will focus on reaching UK investment intermediaries and financially-aware consumers.
Citigate Albert Frank already handles media buying for a range of clients, including the Royal British Legion, JP Morgan, Nomura, Chase de Vere and Snappy Snaps, but these are full-service accounts.