MSN appoints head of agency sales
MSN UK has appointed Cheryl Ingram as head of agency sales in charge of relationships with media and online agencies. Ingram has been at MSN for four years as an advertising sales manager.
MSN UK has appointed Cheryl Ingram as head of agency sales in charge of relationships with media and online agencies. Ingram has been at MSN for four years as an advertising sales manager.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.