Suzuki seeks motorbike marketer

Japanese car and motorcycle manufacturer Suzuki is looking for a sales and marketing director for its motorcycle business.

The role is new and will also include responsibility for Suzuki’s all-terrain vehicles and marine engine businesses. David Seward is sales and marketing director for the automobile division, but until now motorcycle activities have been looked after by the rest of the marketing team.

Suzuki, which is part-owned by General Motors, is one of the leading sports utility vehicle brands in the UK. Its range includes the 4×4 Grand Vitara, for which Suzuki launched a television advertising campaign last year.

The company’s &£12m advertising account is handled by Nexus/H UK, with BLM Media looking after TV planning and buying and Media by Design handling press planning and buying.

BLM was appointed in 2002. Suzuki began its advertising activity the same year, with a press and poster campaign to support its Liana hatchback model.

Suzuki’s main competitors in the motorbike market are Kawasaki – which has just launched a review of its European advertising arrangements – Honda and Yamaha.

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