Y&R faces £5m COI energy pitch

The Government-backed Energy Saving Trust (EST) is reviewing its advertising business – estimated to be worth &£5m – held by Rainey Kelly Campbell Roalfe/Y&R.

The trust is inviting pitches from agencies, with the review being handled by COI Communications. The move is not a statutory review of the business, which has been held by Rainey Kelly since 1999.

It is not known whether Rainey Kelly will repitch for the business. The agency won the account to promote the EST’s Energy Efficiency brand after a pitch against incumbent Saatchi & Saatchi almost six years ago (MW March 11, 1999).

The news comes as EST prepares to run a multi-million pound campaign, created by Rainey Kelly, across television, press and radio, under the strapline “You can make a difference”.

The campaign promotes Energy Efficiency Commitment, under which gas and electricity suppliers set targets for home energy efficiency (MW January 13).

The EST was established as part of a government action plan following the 1992 Earth Summit in Rio de Janeiro.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here