Abbey reviews ad account
Abbey is reviewing its £30m advertising account, held by TBWA/London, following the bank’s acquisition by Spanish company Banco Santander.
Abbey is reviewing its £30m advertising account, held by TBWA/London, following the bank’s acquisition by Spanish company Banco Santander.
BT hopes to build its broadband business with plans to offer subscribers faster connections at no extra cost.
Expedia, the online travel company, is on the hunt for an advertising agency to handle its &£12m business after parting company with Clemmow Hornby Inge.
SMP has won the below-the-line account for Wall’s ice cream after a competitive pitch again incumbent Chilli and an undisclosed agency.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.